A high ticket item is anything that you can sell for a relatively large amount of money. This is your ‘big fish’ that you will try and promote and depending on the item, a single sale might provide you with enough money to live off of for a week, a month or even a year!

When a lot of people start working online though, they won’t consider big ticket items as an option. Instead, they focus on small-time products like ebooks that they’ll sell for $10 or $20. But if you start selling big time products, that’s how you make the big time and it’s something that a lot more marketers could benefit from.